Cadbury plans low-calorie chocolate - Telegraph
Extract:
"Chocolate lovers who want to watch their waistline could be in for a treat.
Cadbury Schweppes is working on a low-fat, reduced-sugar Dairy Milk, which it hopes to launch as part of a push into the low-calorie confectionery market.
In addition, Britain's biggest sweet maker is this week launching Maynards Wine Gums Light, with half the sugar and 30 per cent fewer calories than in a standard packet. Low-calorie Bassett's Allsorts will follow this year.
The company hopes that these will be only a precursor of what will become the "Holy Grail" of sweet makers: a low-calorie chocolate bar that tastes no different to a normal slab of milk chocolate.
Tony Bilsborough, from Cadbury, said yesterday: "We have scientists in laboratories working on it. It is the Holy Grail of all chocolate manufacturers."
The market for low-calorie chocolate has grown across Europe as young women, in particular, try to reduce their calorie intake, but are not prepared to cut back on snacks.
The recommended calorie intake for a woman is 2,000 calories a day."
BUT reducing calorie intake does not reduce obesity and is usually harmful. See Biggest ever study shows that diets do not work
Obesity is NOT caused by overeating. It is caused by fluid retention, frequently because of taking prescribed medications, especially steroids such as prednisolone, prednisone and HRT, and anti-depressants such as amitriptyline. These medications cause sodium and water retention. Obesity can be easily reduced by seriously reducing your salt/sodium intake and eating plenty of fruit and fresh vegetables. Avoid convenience meals/processed food because these are usually very high in salt. Try to cook from scratch with fresh ingredients. - It is important not to restrict calories. - 'Slimming' or 'dieting' is unnecessary, ineffective and often extremely harmful.
Lose weight by eating less salt! Go on! - Try it! - You will feel so much better!
See my website http://www.wildeaboutsteroids.co.uk/ and
people vulnerable to salt
(The site does not sell anything and has no banners or sponsors or adverts - just helpful information.)
Tuesday, June 12, 2007
Cadbury hope to develop a low-calorie chocolate. - But of course it won't make you any slimmer. - That's the Calorie Myth...)o:
Posted by Willow at 11:58 am
Labels: 'Slimming', Cadbury, Calorie Myth, chocolate, Diets, Fluid Retention, Obesity, Salt reduction, sodium retention, The Telegraph, Tony Bilsborough, water retention
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