Supermarkets may be misleading their customers with omega 3 claims

Supermarkets 'mislead with omega 3 claims'

Extract from report in the Telegraph:

"Supermarkets and food companies are misleading customers by making baffling health claims about omega 3, an organisation has claimed.

The fatty acid has become increasingly popular in recent years after some studies suggested that it can help reduce the risk of heart disease.

However, parts of the food industry have been accused by the consumer group Which? of "riding the money-making omega 3 wave".

A survey of 2,405 of their members found that 45 per cent were more likely to buy a product that claimed to be high in omega 3 than the same food without such a claim.

However, it found that more than half the products on supermarket shelves which claimed to include omega 3 had negligible health benefits, because they either contained so little or the wrong sort of the acid.

Sliced bread, yoghurts, fruit juices and milk were all found to exaggerate the amount or type of omega 3 that was included in the food. Omega 3 is found naturally in oily fish, such as salmon or mackerel.

It can also be found in plant extracts. However, this vegetarian type – ALA – is not nearly as beneficial, health experts claim."

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