Breast-feeding lobby criticises Jordan for infant formula 'stunt' - Independent on Sunday
Extract:
"Pictures of the model Katie Price, also known as Jordan, feeding her new baby Princess with infant formula during World Breastfeeding Week have angered the National Childbirth Trust, which has condemned OK! magazine for carrying the photos, which clearly show the model using SMA baby milk.
The next page of the magazine is given over to an advertisement for SMA formula designed for older infants. Wyeth, the pharmaceutical company that makes SMA, said it was merely a coincidence that the advert had appeared in the same edition as the photos of Jordan and her baby.
The NCT condemned the promotion as "appalling". Its chief executive, Belinda Phipps, said: "It is an extremely cynical way of getting round the ban on advertising infant formula."
The pro-breastfeeding group Baby Milk Action, which campaigns to inform mothers about the benefits of breast-feeding, plans to complain to the Advertising Standards Authority and Trading Standards about the advert, alleging that product placement is being used in order to get round a ban on promoting infant formula for babies under the age of six months."
Jordan possibly does not understand/realise the harm that formula milk causes to babies in poor countries. - As the article goes on to tell us:
"In developing countries, the World Health Organisation estimates that 1.5 million children die every year because they are not breast-fed, largely due to malnutrition and a lack of sterile water with which to prepare the formula."
But whether in poor or a rich country, here are many reasons why, if you are able to manage it, breastfeeding is best for your baby. Here is a reason you probably do not know about. - Human breast milk is very low in salt/sodium.
A low sodium intake at the beginning of a baby's life helps to protect the baby from becoming obese. The longer you continue to breastfeed, the better the protection from obesity and the stronger your baby's blood vessels will be. - six months would be good; longer still would be better still. - A low salt intake is best for mothers too...(o:
Read about the damaging effect (obesity) of high sodium intake on children on my webpage http://www.wildeaboutsteroids.co.uk/children.html
Lose weight by eating less salt! Go on! - Try it! - You will feel so much better!
How to Lose weight!
See my website http://www.wildeaboutsteroids.co.uk/.html
(The site does not sell anything and has no banners or sponsors or adverts - just helpful information.)
http://www.wildeaboutsteroids.co.uk/story.html - my 'political' page
http://www.wildeaboutsteroids.co.uk/socio.html - wider implications
Read my Mensa article on Obesity and the Salt Connection
See Sodium in foods
Associated health conditions
I can be contacted via my website if you need my further help. My help is free.
Sunday, August 05, 2007
In OK! magazine pictures, Katie Price (Jordan) appears to be promoting infant formula milk rather than breastfeeding
Posted by Willow at 12:32 pm
Labels: Advertising Standards Authority, Baby Milk Action, Belinda Phipps, breastfeeding, Jordan, Katie Price, National Childbirth Trust, OK magazine, SMA baby milk, sodium intake, WHO, Wyeth
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