Marks & Spencer and Asda will be removing E-numbers from their own-brand food and drink products because of concerns about children's health.

M&S and Asda to axe E-numbers - Telegraph

Extract:

"Artificial colours and flavours are being phased out by two major food chains, it was revealed yesterday.

All 9,000 of Asda's own-label food and soft drink products will be free of E-numbers by the end of 2007.

Marks & Spencer is removing artificial colours and flavours from 99% of its 4,500 own-brand lines over the same period. The changes follow concerns over the effect of certain E-numbers on children's health.

They come after rival food chain Sainsbury's last month pledged to remove artificial colours and flavours from its 120 own-label soft drinks.

Asda said aspartame, hydrogenated fat and monosodium glutamate would also be pulled from all own-brand food and soft drink products by the end of the year. It is spending over £30 million on reformulating the products.

E-number colours will either be replaced with natural alternatives such as fruit and vegetable extracts - or dropped entirely. Artificial flavours will also be substituted by natural ingredients where possible. For example, the sweetener aspartame will be replaced by sucralose which is made from sugar, Asda said."

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