My thoughts about Special K breakfast cereal...

Special K markets itself as an aid to becoming slimmer. I'm amazed that it is allowed to get away with this claim. I consider it a con. - With such a high sodium content - 0.45g sodium per 100g product - see http://www.kelloggs.co.uk/products/specialk/cereal/special_k_sustain.aspx it would be very difficult indeed to lose any weight.

On this webpage http://www.kelloggs.co.uk/specialk/challenge.aspx they say
"# First calculate your BMI (Body Mass Index) which is a calculation related to your height and weight. In order to take part in the challenge it should be 25 or over.
# Eat up to a 45g serving of any Special K cereal with 125ml semi-skimmed milk for breakfast, have another for lunch OR dinner, with a third nutritionally-balanced meal for two weeks.
# Snack on fruit, vegetables and Special K bars and Special K Mini Breaks.
# Ensure a regular and adequate intake of alcohol free drinks."

They also say:

"In a study by a leading University the Special K Challenge worked for up to 3 out of 4 people."

I'm not surprised that the 'leading University' is not named, since the last paragraph I quoted CANNOT POSSIBLY BE TRUE - unless the people taking the 'Special K Challenge' were a HIGHLY unrepresentative group.

To lose excess weight it is necessary to eat less salt and salty food because this will reduce the body's fluid retention/excess water weight. This is the safe, sure, healthy way to lose excess weight and it works like magic.

DON'T DIET! - Dieting is unnecessary, harmful and IT DOES NOT WORK!

Lose weight, reduce your risk of most cancers, high blood pressure, type 2 diabetes, stroke, heart disease, heart attack, vascular dementia, osteopenia, osteoporosis, hypercholesterolaemia, depression, liver and kidney problems, and improve your health in many other ways without drugs or expense by eating less salt! - Try it! - You will feel so much better!

Read my Mensa article on Obesity and the Salt Connection

Children and Obesity

And see Sodium in foods