Food companies sign EU ad pledge
Extract from the Guardian:
"An alliance of food companies including Coca-Cola, Nestlé, Mars and Burger King have signed a European Union pledge to stop marketing junk food to children under 12 years old.
The group of 11 companies, which represent more than 50% of the food and beverage advertising spend in the EU, have agreed to stop running junk food ads on TV, in print and on the internet to under-12s by the end of 2008.
The alliance, which also includes PepsiCo, Kraft, Unilever, Danone and Ferrero, have agreed not to market products in primary schools, except where "specifically requested by or agreed with the school administration for educational purposes".
A number of the companies, such as Coca-Cola, Kraft and Mars, have previously agreed a US responsible marketing code around advertising to children.
The difference with this new programme, called the EU Pledge, is that the 11 companies have agreed to have independently verified monitoring of their reduction in marketing, from January 2009."
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Children and Obesity
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See Sodium in foods and
Associated health conditions and
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Wider implications of the flawed theory that excess calorie intake causes obesity
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