Junk food ad restrictions 'absurd'

Junk food ad restrictions 'absurd'

Extracts from this report:

"Recent restrictions proposed for the advertising of junk food have been condemned by Hamish Pringle, the director general of the Institute of Practitioners of Advertising (IPA).

The restrictions were proposed by the regulator Ofcom and cover food judged to be inordinately high in salt and fat content.

If the proposals are taken up, such foods will not be allowed to be advertised during shows directed at children under 16 years old."

Hamish Pringle, the director general of the Institute of Practitioners of Advertising (IPA), speaking on BBC Radio Five Live's Wake Up to Money, said, "The idea that teenagers need protecting from junk food advertisements is "rather absurd"."

He is wrong! - Children are one of the groups vulnerable to salt, and as far as possible they should be protected from unnecessary salt intake. - See my webpage http://www.wildeaboutsteroids.co.uk/vulnerable_groups.html