Baroness Peta Buscombe, chief executive of the Advertising Association, is giving junk advice about junk food...

"Junk food companies will urge people to eat healthily"
article in the Sunday Telegraph:
"A multi-million pound campaign against Britain's obesity epidemic will tomorrow be launched by the Government together with the food industry.

If only! - What a waste of money! - It seems to be the same misinformation that will continue to be spread...)o: - However many times people say that sugar-free and low-fat alternatives will reduce obesity it still isn't true! And it also isn't true that exercise helps overweight people to lose weight. - It doesn't. - Calories/fat/inactivity are not the cause/s of excess weight. - Sodium retention/fluid retention/water retention/salt sensitivity cause weight gain, overweight and obesity. - To lose excess weight, people need to be told the truth, not misinformed. - Reducing calories/fat is unnecessary and ineffective in losing excess weight. But it is easy to lose excess weight by cutting down on salt and salty food...

Extract from the Sunday Telegraph article:

"Baroness Peta Buscombe, chief executive of the Advertising Association, which will run the Business for Life strategy, said businesses were keen to take "corporate responsibility" even if some of their products were unhealthy.

She said: "The labelling on a fizzy drink could say 'Try the sugar free next time', if it's a packet of bacon it might say 'I'm a thriller in the griller', or a box of eggs might say 'Please don't fry me'. This is about giving people a nudge in the right direction, not about nannying them."

Other companies might use their budgets to promote cooking lessons or sports events, she said.

The Conservative peer said companies were keen to demonstrate that advertising could be used for a good purpose, but said it would be down to individual companies about how far they went in sending messages which could hit their profits.

"Many of these companies will have sugar-free and low-fat alternatives that they can promote but it is down to companies to decide their individual messages, as long as they are agreed by the Department of Health. It can't only be about putting positive messages on healthy foods," she said.

Government figures show obesity is responsible for 9,000 premature deaths a year in England, reducing life expectancy by an average of nine years.

The NHS cost of treating illnesses related to obesity is estimated at £4.2 billion, a figure predicted to double by 2050."

Lose weight, reduce your risk of most cancers, high blood pressure, type 2 diabetes, stroke, heart disease, heart attack, vascular dementia, osteopenia, osteoporosis, hypercholesterolaemia, depression, liver and kidney problems, and improve your health in many other ways without drugs or expense by eating less salt! - Try it! - You will feel so much better!

Read my Mensa article on Obesity and the Salt Connection

And see Sodium in foods

Children and Obesity

vulnerable groups