Following the tragic death of her daughter, Alex, while cycling, Cynthia Barlow succeeded in getting CEMEX to fit safety features to their lorries.

Read here how "Up to 2004, at least one person a year was either killed or suffered life-changing injuries from collisions with CEMEX trucks. Since then, with the safety features installed, there have been no deaths or injuries."

If CEMEX had not taken Cynthia's story and ideas seriously, no doubt there would have been other mothers, other families grieving the loss of a loved one in what tended to be considered “accidents”, but which were really preventable. Well done to CEMEX. And very well done to Cynthia. Cynthia now chairs Roadpeace, the national charity for road crash victims.