Subliminal Impact of Trivial Freebies Influences Brands of Drugs Favoured by Medical Students

Even trivial gifts like clipboards and notepads from drug companies to medical students -

"We know that even trivial gifts operate on an unconscious level and influence us in ways we don't appreciate ourselves," said David Grande, whose study was published yesterday in Archives of Internal Medicine.
Read article on the website of the Globe and Mail (Canada)